Polestar

GStudio was invited to Gothenburg to visit one of the auto industry’s true challenger brands. We investigated how, in less than a decade, Polestar became the world’s most exciting new EV maker. To demonstrate the use of innovative materials, Max Missoni takes us through all that Polestar is doing on both the exterior and the interior of their vehicles: substantial, clever tweaks and envelope-pushing. This is where the cornerstones begin to interlock – the sense that innovation in design is driven by a thirst for sustainability.

The company has pledged to be climate-neutral by 2030, and, so, it’s had to look at every element inside the business, and every element outside of it, too, believing that how suppliers make and source materials is just as important as what goes on at the Polestar factory itself.