Project:The Signature Collection
British Family Perfumers Since 1730, Floris has been providing uncompromising fragrances for stylish generations. The oldest independent family perfumer in the world and the only appointed perfumer to Her Majesty The Queen, Floris is the original and authentic fragrance house.
The Signature Collection For Him by Floris is an exquisite curation of five of their timeless Eau de toilettes. From elegant and floral to bold and woody, there’s a signature fragrance for every gentleman.
GStudio were approached by Floris with a brief to modernise the brand with a 21st Century marketing campaign. The team researched the current landscape of fragrance advertising and decided the correct casting was the core of this campaign.