Gieves & Hawkes

GStudio‘s campaign aimed to reestablish Gieves & Hawkes as one of Britain’s premier luxury brands, emphasizing its British heritage while inspiring a sense of escapism and connection with nature. By showcasing the collection’s quality and design, we aimed to engage our audience and evoke a feeling of self-discovery and serenity.

Set in the quintessentially British and dramatic location of Camber Sands, the film portrayed a protagonist taking time for reflection and reconnecting with nature, with sounds of the sea and nature intertwining with the characters and garments. Through stunning imagery and cinematic cuts, the campaign culminated in a drone shot above the character, showcasing the vastness of nature alongside the Gieves and Hawkes logo, marking the Spring/Summer 24 collection.