We paid a visit to Ferrari’s HQ, in Maranello, Italy, to capture the marque’s new Ferrari 12Cilindri with F1 superstar Charles Leclerc. Fresh from his win in Monaco he told us about his journey with the prancing horse and the story of how he was first introduced to the sport.

There were two parts to the campaign capturing both stills and film. The first part was to focus on the on Charles and the car, shot with the marque’s new fashion line ‘Ferrari Style’. The second part was abstract stills campaign celebrating model’s lines.

Ferrari is an Italian luxury sports car manufacturer based in Maranello. Founded by Enzo Ferrari in 1939 out of Alfa Romeo’s race division as Auto Avio Costruzioni, the company built its first car in 1940.

GStudio was asked to test drive the GTC4Lusso at the Alpine resort of Courmayeur, located at the foot of Mont Blanc to show how the lifestyle and luxury go hand in hand.